Maria Boyle she / her

Brand Designer

✦ Specializes in keeping tight brand guidelines

✦ Loves diving into data to pinpoint effective strategies

✦ Ice climbs and is certified as a Wilderness First Responder

Maria is a marketing strategist and creative leader with experience helping organizations clarify their brand, strengthen their market presence, and build marketing systems that support long-term growth. She has partnered with nationally recognized brands, including the WNBA and Snapchat, collaborating closely with internal teams to refine brand positioning and creative workflows. Her work has been featured across media outlets such as ESPN and various news stations.

She currently leads branding and marketing initiatives at Rational Unicorn, overseeing strategy, brand execution, and website updates in collaboration with publicity and copywriting teams. While her career began in large-scale organizations, Maria excels at supporting small businesses, where thoughtful marketing has a more direct and meaningful impact. Outside of work, she enjoys mountain climbing, gardening, jiu jitsu, and staying rooted in community through volunteer work.